Enzo Mari is one of the most thoughtful and intellectually provocative Italian toy designers of the late 20th century.
John W. Lewman Toy Designer www.toymakerpress.com
Publishers of fun to make wood toy projects and plans.
One of the most thoughtful and intellectually provocative Italian designers of the late 20th century, Enzo Mari has proved as influential to younger generations of designers as to his peers as a writer, teacher, artist and designer of products, furniture and puzzle games. His first project for Danese was 16 Animali, or 16 Animals, launched in 1957. It was a wooden puzzle to which Mari applied his theories of problem-solving to create a group of simply carved animal shapes – including a hippo, snake, giraffe and camel – that join together to form a rectangle. Read More.
Born in Novara, Italy in 1932, he studied classics and literature at the Academia di Brera in Milan from 1952 to 1956. As a student, Mari supported himself by working as a visual artist and freelance researcher. In a period when Italian design was flourishing as enlightened industrialists collaborated closely with designers to rebuild their businesses, he also became interested in design and painstakingly taught himself about it.
Mari’s approach to design was predominantly theoretical. He was more concerned with its role in contemporary culture and relationship with the user than with becoming a design practitioner. After graduating in 1956 he opened a studio in Milan to continue his studies of the psychology of vision, systems of perception and design methodologies. These studies took physical form when Mari created three-dimensional models of linear elements and planes. Forced to earn a living, Mari made contact with the Italian plastic products manufacturer Danese and agreed to develop a series of mass-manufactured products.


